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A PODCAST ABOUT LANGUAGE
BY HELEN ZALTZMAN

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Allusionist 199: 199 ideas that I hadn't made into podcasts yet

August 30, 2024 The Allusionist

Next episode is the 200th, therefore this is the 199th. I raid the 66-page documents of ideas for episodes, that I have been keeping for nearly a decade, and present to you 199 ideas that I have not yet made into podcasts (except for this one).

Allusionist 185. Gems and Patties

November 21, 2023 The Allusionist

We’re returning to the theme of renaming, for two food-related renamings: the first one that mostly happened, the second that mostly did not - but in a good way.

Dr Erin Pritchard persuaded a British supermarket to rebrand a type of sweets that had a slur in their name. And Chris Strikes recounts the renaming conflict that was the Toronto Patty Wars of 1985.

Allusionist: Apple Fest!

October 22, 2023 The Allusionist

All aboard, we're off to the 2023 Apple Festival at the University of British Columbia, to taste some apples and, most importantly, enjoy some apple names. And before that, we return to the classic Sporklusionist applesode to refresh our memory about how apple names are chosen - eponyms, portmanteaus, geography, or corporate R&D, just like how our ancestors named apples.

Allusionist 107. Apples

October 8, 2019 The Allusionist

Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled.

Allusionist 105. F'ood

September 3, 2019 The Allusionist

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

Allusionist 37: Brand It

May 29, 2016 The Allusionist

Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body...

Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in '-ify'.

Plus: The Allusionist's origin story, with Radiotopiskipper Roman Mars.

Allusionist 16: Word Play

August 12, 2015 The Allusionist

Words are all over the place. So how do you turn them into fun games? Here to show the way is Leslie Scott, founder of Oxford Games and inventor of more than forty games - including word games such as Ex Libris, Anagram and Flummoxed, and the non-word game Jenga.